Parquesoft - A Unique Social Entrepreneurship Initiative

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Case Details:

Case Code : LDEN065
Case Length : 15 Pages
Period : 1999-2009
Pub Date : 2009
Teaching Note : Available
Organization : ParqueSoft
Industry : IT
Countries : Colombia

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"ParqueSoft is a social initiative that happens to use science and technology as a vehicle. Its objective is to stimulate democracy and social justice through the inclusion of previously marginalized young people living in low-income communities, transforming them into protagonists of their own enterprises, not employees." ¹

- Orlando Rincón Bonilla, Founder, ParqueSoft, in March 2008.

"I saw more creativity in Colombia than I've seen in India. ParqueSoft is a national asset. They are leading a revolution." ²

- William Musgrave Jr., President and CEO, The Enterprise Network³, in April 2006.

Introduction

In November 2008, Colombia-based non-profit organization ParqueSoft, a network of science and technology parks, announced that it aimed to incubate a total of 1000 micro-enterprises by 2012.

With the number of companies incubated since its inception in December 1999 till November 2008 standing at 270, industry observers wondered whether ParqueSoft's aim was a little too ambitious. ParqueSoft was recognized as one of the most innovative business models in the field of IT in Colombia and had received several awards at national and international forums.

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1] John Elkington and Pamela Hartigan, "Orlando Rincón Bonilla," www.socialedge.com, March 18, 2008.
2] Andres F. Velazquez, "A Hothouse for Genius: A Small Software Outfit is Likely to Put Colombian Programmers on the Map," Latin Trade, April 2006.
3] Founded in 1993, The Enterprise Network (TEN) is a consultancy that provides environment and professional services required to develop ideas into successful; companies. Some of the companies that have graduated from TEN were eBay, iPrint, Xros, Tukaroo, and Intruvert Networks.

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